Determining price is the most critical step in preparing your home for sale, so you can get the highest return in the least amount of time.
Pricing Strategy
- Pricing strategy depends on the market conditions at the time your home is put up for sale.
- A well-priced home often sells quickly once it's put on the market.
- When your home is priced right from the outset, you maximize your opportunity to reach the most qualified buyers.
- A home receives its best exposure during the first three to five weeks on the market.
- Multiple listing service statistics show that the longer a home is on the market, the lower the selling price.
Targeting the Right Buyer
- When your price is too low, you could lose thousands of dollars on your family's largest investment.
- Overpricing a property is risky; qualified buyers who might find the home just right won't see your home because it's out of their price range.
- Agents will hesitate to show an overpriced home, unless it will make a competing property look like a better value.
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